{"id":292,"date":"2011-04-18T21:59:24","date_gmt":"2011-04-19T04:59:24","guid":{"rendered":"http:\/\/10kdev.ivystreetinc.com\/?p=292"},"modified":"2011-04-18T21:59:42","modified_gmt":"2011-04-19T04:59:42","slug":"seo-for-wordpress","status":"publish","type":"post","link":"http:\/\/10kdev.net\/?p=292","title":{"rendered":"SEO for WordPress"},"content":{"rendered":"<p>I&#8217;ve been working a little on some SEO at work and learning quite a bit with our resident expert.\u00a0 It&#8217;s kind of funny because I&#8217;ve written SEO pieces for a few apps (metadata, deep linking, canonical pieces, under webs etc.) and still as a developer its a whole practice, like doing cms\/edm, or service buses, or GWT, or JSF , or Spring-Batch, or Drools\/ILog etc.\u00a0\u00a0 Just because you know Java, you might not know a practice.<\/p>\n<p>Anyway I read several compelling arguments about WordPress links.\u00a0 There are probably a few plugins but you can just use the canned permalinks feature in WordPress to make the links &#8220;better.&#8221;\u00a0 The arguments from all sides boil down to a balance of these possible requirements:<\/p>\n<ul>\n<li><strong>Performance<\/strong>:\u00a0 Apparently site links that are more textual\/semantic like <em>&lt;site domain&gt;\/category\/article name<\/em> poor in performance.<\/li>\n<li><strong>Usability<\/strong>: \u00a0 If you have the canned WordPress link structure with the post id <em>&lt;site domain&gt;\/?p=123<\/em> ; this is definitely not user-recognizable.\u00a0 In this case the semantic approach helps a lot.<\/li>\n<li><strong>Traffic strategy<\/strong>:\u00a0 If you include a date path like a lot of\u00a0 sites do, people might not want to go to your site if they see the article is older.\u00a0\u00a0 For instance a common link structure like <em>&lt;site domain&gt;\/year\/month\/date\/article name<\/em> might be what you want for news, or not for more timeless content.\u00a0 This might be moot if a search engine is showing the date of your article anyway in the search.\u00a0 I heard that if you include this in the link then it might not.<\/li>\n<li><strong>Search engine rules<\/strong>:\u00a0 I&#8217;ve read that some sites like some Google services want a digital id in the URL.\u00a0 (Understanding search engine rules is like divining for water half the time; the SEO people always stare up at the ceiling and say &#8220;it <em>could <\/em>be like that, yes, perhaps.&#8221;)<\/li>\n<li><strong>Web Analytics<\/strong>.\u00a0 if you have unrecognizable URLs and business people are sharing your web analytics reports then you are definitely going to want something semantic in the link.<\/li>\n<\/ul>\n<p>I&#8217;ve chosen <em>&lt;side domain&gt;\/post id\/article name<\/em> for my sites which is a standard strategy.\u00a0\u00a0 I went this route for analytics and search engine optimization.\u00a0 The most common link format seems to be <em>&lt;site domain&gt;\/year\/month\/date\/article name<\/em> but I don&#8217;t want any dates in my URLs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been working a little on some SEO at work and learning quite a bit with our resident expert.\u00a0 It&#8217;s kind of funny because I&#8217;ve written SEO pieces for a few apps (metadata, deep linking, canonical pieces, under webs etc.) and still as a developer its a whole practice, like doing cms\/edm, or service buses, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/10kdev.net\/index.php?rest_route=\/wp\/v2\/posts\/292"}],"collection":[{"href":"http:\/\/10kdev.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/10kdev.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/10kdev.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/10kdev.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=292"}],"version-history":[{"count":3,"href":"http:\/\/10kdev.net\/index.php?rest_route=\/wp\/v2\/posts\/292\/revisions"}],"predecessor-version":[{"id":295,"href":"http:\/\/10kdev.net\/index.php?rest_route=\/wp\/v2\/posts\/292\/revisions\/295"}],"wp:attachment":[{"href":"http:\/\/10kdev.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/10kdev.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=292"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/10kdev.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}